Assistant Coach
AI coaching software that helps personal trainers scale to unlimited clients
§ The storyWhat it is, and why now
Assistant Coach is AI-powered software built for personal trainers and fitness coaches who want to grow their business without burning out. Most coaching software charges per client, which punishes growth. Assistant Coach offers a flat monthly price with unlimited clients.
The platform uses AI to analyze client check-ins, spot trends in progress photos, nutrition, and training data, and draft personalized responses — saving coaches hours every week. Key features include workout planning and logging, meal planning, a coaching website with built-in leads inbox, progress tracking with photo comparisons, and AI-powered trend analysis.
Built by an ex-Google engineer who saw firsthand how coaches struggle with admin work instead of actual coaching. Currently in beta with 15 clients free forever and 50% off lifetime pricing for early adopters.
“AI coaching software that helps personal trainers scale to unlimited clients”
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